About Us
After over 40 years of combined commercial and operational excellence, the partners of LITT Inc, are committed to driving innovation in healthcare and consumer products.
Our mission is to bring quality innovation to market that helps with everyday living, particularly in healthcare.
Our notable achievements and experiences come from a strong diverse background working at Johnson and Johnson Medical products, founding and leading Szio+ Inc and advising multiple companies in the healthcare and consumer space.
We are passionate about innovative products and solutions and always open for a call on where we can help accelerate ideas to a reality.
Expertise & Services
Product Branding and Launches
Creating brands and bringing them to life across North America is a core focus for Litt Inc. We will develop the strategies needed to succeed through market research, development of marketing and business plans and launch plan catered to any budget.
DTC & HCP Sales and Marketing
We launch and help brands navigate the complex world of Direct To Consumer or Healthcare Practitioner sales & marketing from ecommerce, to marketplaces and to retail. Through our extensive experience of market research, product positioning and sales, we are the partner on your team who focuses on both the top line, and bottom line!
Science Backed Healthcare Products
Specifically for healthcare products, we help to ensure the brand’s audience truly understands the values and points of differentiation to always be top-of-mind. Positioning is key when dealing making a difference for practitioners and consumers.
Our Portfolio of Companies / Investments
Szio+ Inc (Utiva and Ferosom)
Amongst Canada’s fastest growing companies, Szio+ addresses various therapeutic areas through best in class natural products. Utiva and Ferosom are both flagship brands where we work with professional healthcare providers and direct to consumers through omnichannel distribution.
Utiva
Natural and Clinically Proven Solutions for Pelvic Health. Urinary Tract Infections, OAB & LUTS, Vaginal Infections, and BPH. A unique HCP and DTC model of demand generation and retention while selling ecommerce, amazon and retail in North America.
Ferosom Forte
A unique coated liposomal iron for maximum absorption with little to no side effects for iron deficiency anemia. Available across ecommerce, amazon and retail chains.
Morphus
This is a brand focused on education and natural products to support a woman’s journey through menopause. We are strategic partners and advisors with Morphus to help provide guidance on all aspects of the DTC & HCP journey and supporting their go to market.
Jus Play Playground
Two years in the making to bring you an inclusive entertainment centre for your family. We are a strategic investor in this new modern play center for all families.
Healthie
Healthie delivers business critical tools that every provider needs, leading to a transformation in the health & wellness space. This care model has become the foundation for the next generation of healthcare, as there is more engagement outside the hospital walls in a proactive and preventative manner. We are strategic investors in this rapidly growing venture.
Faraz Nomani
21 years of sales, marketing, and supply chain experience in the medical device industry at Ethicon with a background in Engineering and a Global MBA at Duke. Faraz is a high performing individual who is results driven, strategic and passionate about pushing change in healthcare.
Derek Oh
23 years of sales, marketing, and advertising experience at leading healthcare and advertising companies such as Merck, Ethicon & ConMed. Derek is a very accomplished individual with sound strategic thinking, leadership and international working experience.
Contact Us
Contact Information
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